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Fulfillment
12 min read

Direct-to-Patient Models:
Watch-Outs

Every pharma company is launching direct-to-patient selling models to match TrumpRx, but there are quite a few watch-outs you need to know.
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Adherence
10 min read

Omnichannel for Patients

How do you send the right message to the right patient at the right time? How is it different than omnichannel for healthcare providers?
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Affordability
10 min read

Optimizing Copay Cards

Every pharma brand has a savings program to avoid "sticker shock," but most are not optimized. Read for common signs you have a problem.
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Meeting
Rx Initiation
12 min read

First-Fill Abandonment

Hospital discharge Rx are especially susceptible to high first-fill abandonment rates. What are strategies to minimize patient drop-off?
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